Low brow iPhone users and Divergence

28 01 2009

On the topic of detecting capabilities of specific devices – here’s a new site we’ve released that targets the growing segment of “low brow” iPhone users (which includes me).


It’s a simple prank tool along the lines of iFart – however it let’s you turn your iPhone into a remote control for your friend’s and family’s computers. You just load a webpage on their PC when they’re not looking and then you can use your iPhone to make it sound like they’re burping, farting or even watching porn. And you don’t have to leave your precious and expensive iPhone lying around on someone else’s desk to play this prank!

We’ll be upgrading the site to support other mobile devices soon…however we decided to quickly release the first version just for iPhone users as it’s so much easier to deliver a better user experience. We’ve also developed it as an iPhone application that will be released as soon as the AppStore team approve it.

But underlying this “low brow” toy is the deeper “high brow” concept of Divergence. I think a lot of people find this concept a little academic, however http://iDidntDoThat.com is a fun way of showing exactly what it means and feels like.

We use this same framework to connect all sorts of devices and applications across the network. We can make your phone or PC chirp whenever someone visits your site or just play a “cha ching” when it processes a sale. The same framework can even let call centre staff shift their focus from “filling in forms” and “reading out disclaimers” to a much friendlier and more brand-building “co-browsing” with your customers, helping guide them through your site to find the best matched product or solution for them.

Once you detach user interfaces from specific devices or applications and really start to absorb what Divergence means I think you’ll agree it opens up a whole new range of business models and opportunities.