What does the MoMo Sydney crowd think?

14 04 2008

While the overall participation rate was excellent, it declined as the poll progressed, as usual.

What would you like to see more of at MoMo Sydney?

When asked “What would you like to see more of?” 27 people answered.  Product launches, Panels and International Speakers were the most popular options.  Vox pop was the least popular with only 1%.

What topic do you want MoMo to cover most this year?

When asked “What topic do you want MoMo to cover most this year?” 20 people answered.  Mobile User Experience was the clear leader with Mobile Social Software, LBS/GPS and Mobile Payments following.  Mobile Games and Bluetooth were the least popular with 4% each.

Who\'s here?

When asked “Who’s here?” 16 people responded.  Of this small group Technology Vendor, Marketing Services Executive and Publisher/Media Owner were the most popular.  This was followed by Brand Advertiser and then Mobile Application Developer, Mobile Services Agency, Mobile Content Producer and Other.  Interestingly Carrier and Government were completely absent.

The iPhone - Big Thing or Big Hype?

When asked if they thought the iPhone was “The Next Big Thing or the Next Big Hype?” 17 people responded.  Of this group 65% selected “Big Thing”.





MoMo Sydney Audience Profile

14 04 2008

MoMo Sydney Audience\'s Technology Profile

The overall audience size when the poll was run was about 75 people. 71 people tried to participate with 59 of them successfully joining in. The 12 that couldn’t join in all sent an SMS but either decided not to follow the link in the reply message or simply couldn’t because their mobile doesn’t support data or open internet access.

It was interesting to see that over 58% of users chose to join the Live Poll using SMS. This means they sent an SMS to our inbound number and we then sent them back an SMS with a link to join the Poll. A third of the users simply typed the TinyURL directly into their phone and 8% scanned the QR Code provided. All three of these Access Methods were listed on the postcard that was handed out to the audience.

Again we were quite surprised at how evenly the 3 major MNO’s in Australia were represented. This is similar to the results we saw at Web Directions last year and we believe this suggests that amongst Data Heavy Mobile Consumers the market share is much more evenly split. However these results are only meant to be indicative and are not statistically significant. I’ll make some analysis of the “Other” segment soon.

In terms of Device Manufacturers Nokia and SonyEricsson dominated as usual. However there were 7 iPhone’s (11%) which just highlights what a bunch of Early Adopters the MoMo crowd really is. We think this suggests that this audience is more representative of how the mainstream market will be in 12 to 18 months.

When it comes to Mobile Browsers the audience was fairly evenly split between Safari (iPhone and Symbian), NetFront, Pocket IE and Unknown. We captured the x_wap_profile headers for all of these users so I’ll provide some more info on the “Unknown” break down soon. Again it was very interesting to see how small the Opera slice was. And the IE/Firefox slices were from the PC’s we used on the stage.





Live Mobile Poll at MoMo Sydney

14 04 2008

Live Mobile Poll at MoMo Sydney

Last Monday we ran another MOB Live Mobile Poll…this time it was at MoMo Sydney.  The audience could join in by SMS, URL or QR Code.  The results of the audience profile and their answers where presented on screen in realtime.