Video Call analysis

30 09 2007

Video Call analysis

This shows just how far video calls have to go before their diffusion progresses.

A massive 79% said “Never” or “Didn’t know you could”. Even “Once” was a large segment.

There are a few people that use it “Weekly” or “Monthly”, however nobody said they used it “Daily”.

It’s also important to note that awareness levels are still an issue.

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MMS analysis

30 09 2007

MMS analysis

Again nearly half the people are listed in either “Never” or “Once”.

However it is still used regularly by the majority of people with the largest slice being monthly and a hard core 5% doing it “Daily”.






SMS analysis

30 09 2007

SMS analysis
Apparently over 95% of people used SMS Weekly or more.

Also, it’s very interesting to note that there is no “Once” or “Never” and no “Didn’t know you could” here at all – so everyone is aware of it and uses it in some way or another.





Mobile browser analysis

30 09 2007

Mobile browser analysis

One conspicuous absence here is Opera. Neither Opera Mobile or Opera Mini was represented here at all.

It also seems like Pocket IE is heading towards the same level of domination that IE does on the PC thanks to it’s OEM strategy. It will be interesting to see if Safari or NetFront can address this at all.

The large red slice of “Unknown” seems to represent lower level devices with simpler browsers (more investigation will be conducted here).

However the fact that someone sent the join message via SMS then followed the link via Firefox on their Mac connected over iBurst shows that the multi-web is already appearing!

See slideshare for more context.





70% participation in interactive mobile web presentation

29 09 2007

Participation rate

On Friday at Web Directions we ran an interactive mobile web presentation.

We were astounded when we received 70% participation.

From this we could see in real time, along with the audience, that over 40% of the whole audience could access the web via their mobile. This left roughly 30% that received the SMS with the link but didn’t connect for some reason.

The data that was gathered from this interaction shows some really interesting patterns and I’ll be writing up some analysis of this over the next few weeks.

A full copy of the presentation is online on slideshare