First Live Poll for 2009 at Mobile Monday Sydney part 2

5 02 2009

The second half of the live poll used a “multiple answer” format to ask the group what their predictions and plans for 2009 were.

The answers to the first question showed that this audience is obviously very bullish about the overall mobile market – hard not to be really! The most popular prediction was that “Clients will increase their spending on mobile campaigns” followed closely by “iPhone will grow rapidly to 2% global market share” then “‘Unlimited’ data plans will emerge in Australia”. I think these three points together show clearly what people in the mobile industry have thought for a long time. Mobile has come of age and the growth of rich devices like the iPhone and removal of the users “fear of data costs” will only drive the mobile revolution further.

The antithesis of this is that hardly anyone predicted that the “Telcos will embrace off-deck & supply services like billing”. The term “kicking and screaming” comes to mind.

Group predictions for 2009

The answers to the second question gave us some insights into this group’s predictions about their own personal mobile behaviour in 2009. The clear winner here was “I will do more googling from my phone”. I think this shows the power of search for the Mobile Web.

The second most popular prediction was “I will track facebook/linkedin from my mobile” showing how important social media and networks are for the Mobile Web.

The other 3 I found interesting were people’s predictions about their communication behaviour – “I will send more email than SMS from my phone” was highest followed by “I will twitter from my mobile”. This has interesting implications for SMS revenue for the Telcos. And “I will still call more than SMS/email” shows the immediacy and power of voice is still alive…just.

Interestingly mobile share trading/banking and ticker purchases rated higher than moblogging (if you exclude microblogging using twitter).

Personal mobile usage predictions for 2009

The third set of answers shows us what people’s business plans for 2009 are. By far the majority was “Create an iPhone app” which fits perfectly with the first set of answers covered in this post and the AppStore stats from Tim’s presentation.

Interestingly for us “Run a mobile poll” was quite a close second. We first launched this innovation at <a href=”http://smartmobtoolkit.wordpress.com/2007/09/29/hello-world-2/”Web Directions in 2007 and now a US company and an Australian company have even attempted to copy our innovations. We’re really excited about how we’ve seen people’s devices and usage patterns adapt to this over all the polls we’ve run and there’s a wide range of new features and innovations we have planned for 2009.

We also have been able to identify some really interesting patterns in the underlying data around which devices have worked for which Telcos and how that has clearly changed their customers usage behaviour. While this data is not statistically significant it does provide some clear clues that can inform your mobile strategy and product development plans. We’ll be putting out a presentation based on this detailed analysis soon and also running some further research to validate these insights.

It was also good to see that a reasonable number of people plan to “Sponsor mobile monday”. We really encourage you all to do this as it’s a great event that benefits the whole industry.

Business plans for 2009





First Live Poll for 2009 at Mobile Monday Sydney

2 02 2009

Tonight we ran another live poll for the great team at Mobile Monday Sydney. There was an excellent participation rate of almost 80% (63 out of an estimated crowd of 80).

As always we offered SMS, URL and QR Code entry points and by far the majority of people joined in using SMS (57%).

Telstra (38%), closely followed by Optus (36%) were the dominant network providers, with Three (15%) and Voda (11%) trailing behind.

Nokia is still the dominant manufacturer (51%) with the iPhone quickly catching up behind (34%). Interestingly, Blackberry was only a very small share (9%).

And on the browser front Safari completely dominates (66%) due to the popularity of both iPhones and Symbian devices.

Compare this against last years results to see that Apple and Nokia have squeezed out almost all the other device manufacturers and the flow on effects that has had.

Analysis of phones, browsers, networks and how people joined

When asked what they’d like to see more of, the audience clearly responded with “more experts” (Industry leader interviews: 15%, Panels: 21% and International speakers: 15% – total 51%).

This was closely followed by more “new products” (Product launches: 15% and Product demos: 24% – total 39%).

What do the Mobile Monday Sydney crowd want to see more of?

The topics the MoMo Sydney audience are most interested in are primarily Mobile Advertising (24%) and Mobile User Experience (24%) followed by LBS/GPS (14%) and Mobile Payments (11%). This makes good sense considering the current state of the market and how everyone seems to be striving to find ways to generate revenue and keep users happy.

Compare this with last year to see the biggest change in interest is the decline of “Mobile Social Software” from 20% to 5%. In contrast “Mobile Advertising” has gone the other direction moving from 8% to 24%.

What topics should MoMo cover this year?

The analysis of who this audience represents shows that it’s quite a broad distribution across all the key categories. The largest segment is Mobile Application Developers (17%) followed by Mobile Services Agencies (14%), Telco/Carriers (14%) and Mobile Content Producers (11%). However Other (11%) is still quite a large slice that could be refined further.

Comparing this with last year shows there has actually been a bit of an evolution of the overall audience.

Who are you?

Overall, this poll has highlighted some really interesting patterns and when compared to last years results some key trends are starting to emerge. We’ll post the bar graphs from the “predictions” section of the poll soon, along with a more detailed assessment of some of the key usability trends hinted at in the underlying data.

I’d like to thank Tim, Oli, Gia and Shane for organising such a great event. The presentation that Tim and Oli did just before the poll was excellent and highlighted some really useful and interesting points.

BTW: If you’d like to organise a Live Mobile Poll for your event, company or group then give us a call.





MoMo Sydney Audience Profile

14 04 2008

MoMo Sydney Audience\'s Technology Profile

The overall audience size when the poll was run was about 75 people. 71 people tried to participate with 59 of them successfully joining in. The 12 that couldn’t join in all sent an SMS but either decided not to follow the link in the reply message or simply couldn’t because their mobile doesn’t support data or open internet access.

It was interesting to see that over 58% of users chose to join the Live Poll using SMS. This means they sent an SMS to our inbound number and we then sent them back an SMS with a link to join the Poll. A third of the users simply typed the TinyURL directly into their phone and 8% scanned the QR Code provided. All three of these Access Methods were listed on the postcard that was handed out to the audience.

Again we were quite surprised at how evenly the 3 major MNO’s in Australia were represented. This is similar to the results we saw at Web Directions last year and we believe this suggests that amongst Data Heavy Mobile Consumers the market share is much more evenly split. However these results are only meant to be indicative and are not statistically significant. I’ll make some analysis of the “Other” segment soon.

In terms of Device Manufacturers Nokia and SonyEricsson dominated as usual. However there were 7 iPhone’s (11%) which just highlights what a bunch of Early Adopters the MoMo crowd really is. We think this suggests that this audience is more representative of how the mainstream market will be in 12 to 18 months.

When it comes to Mobile Browsers the audience was fairly evenly split between Safari (iPhone and Symbian), NetFront, Pocket IE and Unknown. We captured the x_wap_profile headers for all of these users so I’ll provide some more info on the “Unknown” break down soon. Again it was very interesting to see how small the Opera slice was. And the IE/Firefox slices were from the PC’s we used on the stage.





Live Mobile Poll at MoMo Sydney

14 04 2008

Live Mobile Poll at MoMo Sydney

Last Monday we ran another MOB Live Mobile Poll…this time it was at MoMo Sydney.  The audience could join in by SMS, URL or QR Code.  The results of the audience profile and their answers where presented on screen in realtime.








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