The second half of the live poll used a “multiple answer” format to ask the group what their predictions and plans for 2009 were.
The answers to the first question showed that this audience is obviously very bullish about the overall mobile market – hard not to be really! The most popular prediction was that “Clients will increase their spending on mobile campaigns” followed closely by “iPhone will grow rapidly to 2% global market share” then “‘Unlimited’ data plans will emerge in Australia”. I think these three points together show clearly what people in the mobile industry have thought for a long time. Mobile has come of age and the growth of rich devices like the iPhone and removal of the users “fear of data costs” will only drive the mobile revolution further.
The antithesis of this is that hardly anyone predicted that the “Telcos will embrace off-deck & supply services like billing”. The term “kicking and screaming” comes to mind.
The answers to the second question gave us some insights into this group’s predictions about their own personal mobile behaviour in 2009. The clear winner here was “I will do more googling from my phone”. I think this shows the power of search for the Mobile Web.
The second most popular prediction was “I will track facebook/linkedin from my mobile” showing how important social media and networks are for the Mobile Web.
The other 3 I found interesting were people’s predictions about their communication behaviour – “I will send more email than SMS from my phone” was highest followed by “I will twitter from my mobile”. This has interesting implications for SMS revenue for the Telcos. And “I will still call more than SMS/email” shows the immediacy and power of voice is still alive…just.
Interestingly mobile share trading/banking and ticker purchases rated higher than moblogging (if you exclude microblogging using twitter).
The third set of answers shows us what people’s business plans for 2009 are. By far the majority was “Create an iPhone app” which fits perfectly with the first set of answers covered in this post and the AppStore stats from Tim’s presentation.
Interestingly for us “Run a mobile poll” was quite a close second. We first launched this innovation at <a href=”http://smartmobtoolkit.wordpress.com/2007/09/29/hello-world-2/”Web Directions in 2007 and now a US company and an Australian company have even attempted to copy our innovations. We’re really excited about how we’ve seen people’s devices and usage patterns adapt to this over all the polls we’ve run and there’s a wide range of new features and innovations we have planned for 2009.
We also have been able to identify some really interesting patterns in the underlying data around which devices have worked for which Telcos and how that has clearly changed their customers usage behaviour. While this data is not statistically significant it does provide some clear clues that can inform your mobile strategy and product development plans. We’ll be putting out a presentation based on this detailed analysis soon and also running some further research to validate these insights.
It was also good to see that a reasonable number of people plan to “Sponsor mobile monday”. We really encourage you all to do this as it’s a great event that benefits the whole industry.