TV/Video analysis

Here we are back to a product that has not yet crossed the chasm.

About 75% said they “Never” or “Didn’t know you could” use TV/Video on your Mobile.

However again there are a happily converted group of early adopters that use it on a regular basis.

Web analysis

Here it is clear that awareness levels are not an issue with no “Didn’t know you could” answers at all.

Only a small 10% said “Never” and by far the majority of over 75% said they use the Mobile Web on a regular basis. Half use it “Weekly” or more with 25% using it on a “Daily” basis.

This is clearly an established product with considerable potential and actual regular use.

Facebook analysis

Again roughly 60-75% don’t use it.

However roughly a quarter have been converted to using it on a regular basis with the largest share using it weekly.

Mobile Blog analysis

Again a massive 75+% listed “Never” or “Didn’t know you could”.

However roughly 19% do it on a regular basis. It’s important to note that awareness levels are still an issue.

Video Call analysis

This shows just how far video calls have to go before their diffusion progresses.

A massive 79% said “Never” or “Didn’t know you could”. Even “Once” was a large segment.

There are a few people that use it “Weekly” or “Monthly”, however nobody said they used it “Daily”.

It’s also important to note that awareness levels are still an issue.

MMS analysis

Again nearly half the people are listed in either “Never” or “Once”.

However it is still used regularly by the majority of people with the largest slice being monthly and a hard core 5% doing it “Daily”.

Email analysis

By contrast, when it came to Email nearly half the people are listed in either “Never”, “Once” or “Didn’t know you could”.

After that there seems to be a fairly even split between “Weekly”, “Daily” and “Monthly”.

It’s very interesting to note that nearly 12% said they were using Email right then. I assume they meant they were doing that as well as participating in the poll…as the poll didn’t use any email at all! 8)

It’s also important to note that awareness levels are still an issue.

SMS analysis

Apparently over 95% of people used SMS Weekly or more.

Also, it’s very interesting to note that there is no “Once” or “Never” and no “Didn’t know you could” here at all – so everyone is aware of it and uses it in some way or another.