Device Manufacturer Stats

It’s really interesting to see how diverse and varied the types of devices that participated on the day. Nokia clearly has the most significant market share, and if you combine “Sony”, “Sony Ericsson” and “Ericsson” (which you probably shouldn’t do) then they are a close second.

I think most significant is how small the Blackberry share is. In this audience all the combinations of Windows Mobile devices (dopod, i-mate, O2 and possibly HP or even Samsung) are 3-4 times the the number of Blackberry’s.

Mobile Banking analysis

While a smallish 20% still “Didn’t know you could”, roughly 12% had tried it with half converting to regular “Monthly” use.

Accepting Credit Cards analysis

Nearly half the people “Didn’t know you could” accept Credit Cards on your Mobile and the remainder had “Never” tried it.

This shows there is an enormous awareness shortfall to be addressed.

PayPal Mobile analysis

Again the roughly 75/25 pattern is present.

Paypal seems to have less of an awareness issue than just the broad “Pay Friends” category does.

However only a small group of 3% do it on a regular basis and that is “Monthly”.

The fact that PayPal Mobile hasn’t been released in Australia yet should have something to do with these numbers 8)

Paying friends analysis

This area has a massive awareness problem with over 40% of people listing “Didn’t know you could”.

Another 50% said they “Never” had.

This left a very small number that was split evenly between “Once” and “Weekly”.

This could suggest a 50/50 conversion rate with the base frequency be “Weekly”, however the numbers in this sample are too small to really draw conclusions.

Parking analysis

It’s interesting to note that this was the first mcommerce product to still have an awareness problem.

And again the 75/25 pattern seems to be present.

This time it converts to a roughly 9% regular “Monthly” usage rate.

Music analysis

This same pattern is even more pronounced here.

Over 85% said “Never”.

However of the small 12% that had tried it half had converted to doing so on a regular “Monthly” basis.

Premium SMS analysis

Again clearly approximately 75% had “Never” tried it.

Of the rougly 25% that had only a small 6% did so on a “Monthly” basis.

This shows that Premium SMS is not as far along the adoption path (read as trial use) as ringtones – however the conversion to regular usage is about the same.

mcommerce analysis

Amazingly there was only an 8% drop from the first poll to the second poll.

While nearly half had bought a ringtone or wallpaper the majority clearly had not. Only a very small 6% did so on a “Monthly” basis. All other regular usage patterns were conspicuously missing. I think this is representative of the “non-youth” bias of the audience.

TV/Video analysis

Here we are back to a product that has not yet crossed the chasm.

About 75% said they “Never” or “Didn’t know you could” use TV/Video on your Mobile.

However again there are a happily converted group of early adopters that use it on a regular basis.

Web analysis

Here it is clear that awareness levels are not an issue with no “Didn’t know you could” answers at all.

Only a small 10% said “Never” and by far the majority of over 75% said they use the Mobile Web on a regular basis. Half use it “Weekly” or more with 25% using it on a “Daily” basis.

This is clearly an established product with considerable potential and actual regular use.

Facebook analysis

Again roughly 60-75% don’t use it.

However roughly a quarter have been converted to using it on a regular basis with the largest share using it weekly.

Mobile Blog analysis

Again a massive 75+% listed “Never” or “Didn’t know you could”.

However roughly 19% do it on a regular basis. It’s important to note that awareness levels are still an issue.

Video Call analysis

This shows just how far video calls have to go before their diffusion progresses.

A massive 79% said “Never” or “Didn’t know you could”. Even “Once” was a large segment.

There are a few people that use it “Weekly” or “Monthly”, however nobody said they used it “Daily”.

It’s also important to note that awareness levels are still an issue.

MMS analysis

Again nearly half the people are listed in either “Never” or “Once”.

However it is still used regularly by the majority of people with the largest slice being monthly and a hard core 5% doing it “Daily”.

Email analysis

By contrast, when it came to Email nearly half the people are listed in either “Never”, “Once” or “Didn’t know you could”.

After that there seems to be a fairly even split between “Weekly”, “Daily” and “Monthly”.

It’s very interesting to note that nearly 12% said they were using Email right then. I assume they meant they were doing that as well as participating in the poll…as the poll didn’t use any email at all! 8)

It’s also important to note that awareness levels are still an issue.

SMS analysis

Apparently over 95% of people used SMS Weekly or more.

Also, it’s very interesting to note that there is no “Once” or “Never” and no “Didn’t know you could” here at all – so everyone is aware of it and uses it in some way or another.

Mobile browser analysis

One conspicuous absence here is Opera. Neither Opera Mobile or Opera Mini was represented here at all.

It also seems like Pocket IE is heading towards the same level of domination that IE does on the PC thanks to it’s OEM strategy. It will be interesting to see if Safari or NetFront can address this at all.

The large red slice of “Unknown” seems to represent lower level devices with simpler browsers (more investigation will be conducted here).

However the fact that someone sent the join message via SMS then followed the link via Firefox on their Mac connected over iBurst shows that the multi-web is already appearing!

See slideshare for more context.

70% participation in interactive mobile web presentation

On Friday at Web Directions we ran an interactive mobile web presentation.

We were astounded when we received 70% participation.

From this we could see in real time, along with the audience, that over 40% of the whole audience could access the web via their mobile. This left roughly 30% that received the SMS with the link but didn’t connect for some reason.

The data that was gathered from this interaction shows some really interesting patterns and I’ll be writing up some analysis of this over the next few weeks.

A full copy of the presentation is online on slideshare