Mobile Banking analysis

While a smallish 20% still “Didn’t know you could”, roughly 12% had tried it with half converting to regular “Monthly” use.

Accepting Credit Cards analysis

Nearly half the people “Didn’t know you could” accept Credit Cards on your Mobile and the remainder had “Never” tried it.

This shows there is an enormous awareness shortfall to be addressed.

PayPal Mobile analysis

Again the roughly 75/25 pattern is present.

Paypal seems to have less of an awareness issue than just the broad “Pay Friends” category does.

However only a small group of 3% do it on a regular basis and that is “Monthly”.

The fact that PayPal Mobile hasn’t been released in Australia yet should have something to do with these numbers

Paying friends analysis

This area has a massive awareness problem with over 40% of people listing “Didn’t know you could”.

Another 50% said they “Never” had.

This left a very small number that was split evenly between “Once” and “Weekly”.

This could suggest a 50/50 conversion rate with the base frequency be “Weekly”, however the numbers in this sample are too small to really draw conclusions.

Parking analysis

It’s interesting to note that this was the first mcommerce product to still have an awareness problem.

And again the 75/25 pattern seems to be present.

This time it converts to a roughly 9% regular “Monthly” usage rate.

Music analysis

This same pattern is even more pronounced here.

Over 85% said “Never”.

However of the small 12% that had tried it half had converted to doing so on a regular “Monthly” basis.

Premium SMS analysis

Again clearly approximately 75% had “Never” tried it.

Of the rougly 25% that had only a small 6% did so on a “Monthly” basis.

This shows that Premium SMS is not as far along the adoption path (read as trial use) as ringtones – however the conversion to regular usage is about the same.

mcommerce analysis

Amazingly there was only an 8% drop from the first poll to the second poll.

While nearly half had bought a ringtone or wallpaper the majority clearly had not. Only a very small 6% did so on a “Monthly” basis. All other regular usage patterns were conspicuously missing. I think this is representative of the “non-youth” bias of the audience.

TV/Video analysis

Here we are back to a product that has not yet crossed the chasm.

About 75% said they “Never” or “Didn’t know you could” use TV/Video on your Mobile.

However again there are a happily converted group of early adopters that use it on a regular basis.

Web analysis

Here it is clear that awareness levels are not an issue with no “Didn’t know you could” answers at all.

Only a small 10% said “Never” and by far the majority of over 75% said they use the Mobile Web on a regular basis. Half use it “Weekly” or more with 25% using it on a “Daily” basis.

This is clearly an established product with considerable potential and actual regular use.

Facebook analysis

Again roughly 60-75% don’t use it.

However roughly a quarter have been converted to using it on a regular basis with the largest share using it weekly.

Mobile Blog analysis

Again a massive 75+% listed “Never” or “Didn’t know you could”.

However roughly 19% do it on a regular basis. It’s important to note that awareness levels are still an issue.