On Friday at Web Directions we ran an interactive mobile web presentation.
We were astounded when we received 70% participation.
From this we could see in real time, along with the audience, that over 40% of the whole audience could access the web via their mobile. This left roughly 30% that received the SMS with the link but didn’t connect for some reason.
The data that was gathered from this interaction shows some really interesting patterns and I’ll be writing up some analysis of this over the next few weeks.
A full copy of the presentation is online on slideshare
I wanted to connect, but couldn’t – my phone is not set-up for data services (never needed to).